Category Archives: inspiration

Fantastic cosmetics advertising!

Here’s the work of genious makeup and perfume creator Serge Lutens for Inoui Colours circa 1987. This is the sort of gorgeous and complex cosmetics advertising I dream of at night.


For the French Vogue junkies amongst you…

The French Vogue iPad App is now available!

The new CHANEL N°5 film

Directed by Jean-Pierre Jeunet, famous for Amélie and who also made The City of Lost Children and Delicatessen, 2 films which I love.

A Black Tie Affair

Have you seen this great new fashion film directed by Marco Braga yet? It feature Anna Dello Russo, veteran of Vogue Italia now at Vogue Nippon.

It’s one of my favourite fashion film so far. A far cry from the “model swishing her hair around” of the genre beginning… I love the art direction and the story line. And that gold Duomo “hat” what a hoot!

NARS Cosmetics Spring 2011 Makeup Collection

I just LOVE the new Nars visual for their gorgeous Spring 2011 collection. Model Iris Strubegger looks fantastic! Sexy, powerful and gutsy. What do you think?

NARS Cosmetics Spring 2011 Makeup Collection

The collection’s colours are beautiful, fun yet wearable. Summer will be all about strong colours and they’re right on with the trend. I predict that their beautiful bronze “Desperado”polish will be one of the must have this summer!

Lady Gaga Remix for the Mugler Fashion Show

Wow. You go Formichetti!    View on Mugler‘s site for HD.

Gareth Pugh’s latest haunting fashion film

by SHOWstudio

Gareth Pugh’s latest fashion film for whic he designed a special collection ,debuted this week projected onto the ceiling of a 14th century Florentine church. It was directed by Ruth Hogben. You’ll find a good interview of Pugh talking the project in Dazed Digital here.

4×3.1 – The films

For its 160th birthday, famed Hong Kong department store Lane Crawford, renown for pioneering new and creative talents, teamed up with designer Phillip Lim and 4 local emerging artists to create fashion films celebrating the essence and energy of Hong Kong, Beijing, New York, and Paris.

Here is Elle Muliarchyk’s “New York” film.

Visit www.4× to see the films and learn more about the project and the artists involved.


The makeup artist that I am cannot get enough of these colours. And what perfect cohesion between the clothes, hair and makeup here. Beautiful.

Are runway shows still relevant?

Gareth Pugh S/S 2011 Collection
Director: Ruth Hogben
Model: Kristen McMenamy

Gareth Pugh is one of my favourite designers. A true visionary, fearless and passionate. Last week in Paris, he chose to present a video of his latest collection instead of putting on a traditional fashion show and I believe that once again he is leading the way by reshaping the future of fashion marketing.

Done are the ’90 high theatrics of the Galliano and McQueen runways. In this time of Internet where information is made instantly available to all, I feel that fashion shows have become obsolete. I would much prefer be inspired by an artistic piece embodying the essence of a specific collection and refer to a digital look book focused on clothes for information than have to squeeze into a crammed space, watching or working on dozens of shows which, lets be honest, become exhausting and tedious for all after a few days.

Fashion films are a win for everyone. Viewers get to watch these when and where they want, as often as they want. No more begging for good invites, fighting over seats, running from show to show for weeks on end. Designers retain better artistic control over the presentation which is available to a much wide audience. The format provides for more creative freedom, allowing them to convey the precise image and emotion they want, something quite challenging to do with catatonic clothes hangers parading to loud music and photographers screams.

I say out with the old and in with the new. Enough with fashion weeks, I want fashion films!